Pharmaceuticals Domestic Marketing is one of the mainstay activities of the company  and is with a strong thrust for ethical marketing. The present business model depends  mainly on field personnel. Focus is also on building customer loyalty directly.

Presently, the domestic marketing has strength of 300 field sales officers supported  buy 70 manag

Aerial staff, containing 60,000 doctors across the country. These activities are  supported by 18 branch offices-cum-distribution centers and around 600 stockists.

Pharmaceutical marketing, covering around 70%of the therapeutics a significant  presence in the Anti-Tubercular market with leadership position in the paediatric  segment. While competitors in this therapeutic segment concentrate only on cure of  infection, Concept goes beyond cure of infection by focusing on improved quality life of  patient, through B6 safeguard against peripheral neuropathy and convenience of  administration, Concept offers treatment regimens for initial intensive phase and  continuation phase, besides offering 2nd line Anti TB medications for multi drug  resistant cases. Moreover the Anti TB range offers tailor-made dosage forms to suit  different weight groups and paediatric patients, which no other marketer offers.

Concept has the pride of place in the world in offering first time in the world, Ofloxacin  and Lactobacillas. This innovation is welcomed by medical professions as a break  through in making the patient feel better because Lactobacillas takes care of the  abdominal discomfort normally experienced by patient on Ofloxacin. The value addition  of Ofloxacin and Lactobacillus goes a long way in providing better treatment in cases  of typhoid and other GI infections, MDR TB, and also urinary tract infections. Concept  has a strong position in the cephalosporin market and with a combination of cefixime  and lactobacillus. Company also has presence in the macrolides and macrolide  combination markets.

The Antacid from concept is unique while Antacid analgesic is accepted as superior to  anything available in the market. Company has a range of products to treat acid peptic  problems and motility disorders, some of which are unique in composition and drug  delivery system.

 Company has a range of products to treat different types of cough in any age group.

Concept is probably the only company offering a complete range of oral and injectable  haemostats.

Company has well-accepted oral anti fungal range, besides a unique product for poly  microbial infection in females and a well-accepted tropical preparation for mixed  infections.

Keeping in mind the changing trend of treatments, Concept has introduced a range of  herbal products to treat various ailments and provide a healthier life even to immuno  compromised patients.

 Concept has a fairly good range of cardiovascular products.